Online advertising, also called Web advertising and marketing, makes use of the Net to deliver advertising marketing messages to customers. It consists of email marketing, online search engine advertising, social networks marketing, numerous types of display marketing (including web banner advertising and marketing), and mobile marketing. Like other marketing media, on-line marketing regularly includes both an author, which incorporates promotions into its on the internet web content, and an advertiser, that provides the advertising campaigns to be shown on the publisher's content. Other possibility individuals include advertising firms that aid create and put the ad copy, an advertisement server who technically supplies the ad and tracks stats, and advertising and marketing associates who do independent marketing work for the advertiser.
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