Online advertising and marketing, additionally called Net marketing, uses the Web to supply advertising advertising messages to consumers. It includes email marketing, online search engine advertising, social media advertising, several kinds of screen marketing (including web banner marketing), and mobile marketing. Like other advertising media, on the internet advertising and marketing regularly includes both an author, that integrates ads into its on-line web content, and an advertiser, that offers the advertisements to be presented on the author's material. Various other potential individuals include advertising and marketing agencies who assist produce and place the advertisement duplicate, an ad web server that technologically provides the advertisement and tracks statistics, and advertising affiliates that do independent advertising help the advertiser.
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