Online advertising and marketing, also called Internet advertising, uses the Internet to supply advertising marketing messages to customers. It includes e-mail advertising and marketing, search engine marketing, social media advertising and marketing, many types of screen marketing (consisting of internet banner advertising and marketing), and mobile advertising. Like various other advertising and marketing media, on the internet advertising regularly entails both an author, which incorporates advertisements into its online web content, and a marketer, which gives the ads to be displayed on the author's material. Other possibility individuals consist of advertising and marketing firms which assist produce and put the ad duplicate, an ad web server which technically provides the advertisement and tracks stats, and marketing associates that do independent advertising help the advertiser.
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