Online marketing, likewise called Net advertising, uses the Internet to deliver advertising marketing messages to customers. It consists of email advertising, search engine marketing, social networks advertising and marketing, several types of display advertising (including internet banner advertising and marketing), and mobile advertising. Like other advertising and marketing media, on-line marketing often includes both a publisher, who integrates advertisements into its online material, and an advertiser, that gives the ads to be displayed on the author's web content. Other potential participants include advertising and marketing companies that aid produce and put the advertisement duplicate, an ad web server which technologically delivers the ad and tracks statistics, and advertising associates that do independent promotional work for the marketer.
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