Online advertising, likewise called Internet advertising, utilizes the Internet to supply advertising advertising and marketing messages to customers. It consists of email marketing, search engine marketing, social media sites advertising, numerous sorts of screen advertising and marketing (including internet banner advertising), and mobile advertising. Like other advertising and marketing media, on-line advertising and marketing regularly entails both an author, that incorporates advertisements into its on-line content, and an advertiser, that gives the advertisements to be displayed on the publisher's content. Other potential individuals include marketing firms which help generate and put the ad copy, an ad server which technically delivers the advertisement and tracks stats, and advertising and marketing associates that do independent marketing help the marketer.
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