Online marketing, also called Web advertising and marketing, uses the Internet to supply promotional marketing messages to consumers. It includes email marketing, online search engine advertising, social media sites advertising, several types of screen advertising (consisting of web banner advertising and marketing), and mobile marketing. Like various other advertising media, online marketing often entails both an author, who incorporates advertising campaigns into its online material, and an advertiser, which offers the promotions to be presented on the publisher's content. Various other possibility individuals include marketing agencies which assist create as well as place the advertisement duplicate, an ad server who technologically supplies the ad as well as tracks data, and also advertising members which do independent advertising work for the marketer.
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