Online advertising, also called Internet advertising, makes use of the Internet to provide advertising advertising and marketing messages to consumers. It consists of email advertising and marketing, online search engine advertising and marketing, social media sites marketing, several types of display advertising (including internet banner advertising), and mobile advertising and marketing. Like various other advertising and marketing media, online advertising and marketing regularly entails both a publisher, which incorporates advertisements into its on the internet content, and a marketer, that gives the ads to be shown on the author's material. Various other capacity participants include marketing companies who assist create and position the advertisement duplicate, an ad web server who technologically provides the advertisement and tracks statistics, and advertising associates that do independent advertising help the advertiser.
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