Online marketing, additionally called Web advertising and marketing, uses the Web to deliver promotional marketing messages to consumers. It consists of email advertising, online search engine advertising, social networks advertising, several kinds of display advertising (consisting of internet banner advertising and marketing), and mobile advertising. Like other marketing media, on the internet advertising regularly involves both an author, which incorporates promotions into its online content, and a marketer, that offers the ads to be displayed on the author's web content. Various other potential participants include advertising firms which assist generate and place the ad copy, an ad web server which technically supplies the ad and tracks statistics, and marketing associates which do independent marketing help the marketer.
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