Online marketing, likewise called Net advertising and marketing, makes use of the Net to provide advertising advertising and marketing messages to consumers. It includes email advertising and marketing, search engine marketing, social networks advertising and marketing, many sorts of display advertising (including web banner advertising and marketing), and mobile advertising. Like various other advertising media, on the internet advertising regularly includes both an author, that integrates ads into its online content, and a marketer, who provides the advertisements to be shown on the publisher's web content. Various other potential participants include marketing agencies that aid produce and position the advertisement duplicate, an advertisement web server who technologically supplies the advertisement and tracks data, and advertising affiliates who do independent marketing work for the advertiser.
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