Online marketing, also called Internet advertising, uses the Internet to deliver promotional marketing messages to customers. It includes email marketing, online search engine advertising and marketing, social networks advertising and marketing, many types of show advertising and marketing (consisting of internet banner advertising), and mobile advertising and marketing. Like various other advertising and marketing media, online advertising often entails both an author, that integrates advertising campaigns into its on-line content, and an advertiser, who supplies the promotions to be shown on the author's web content. Other capacity participants include marketing companies which assist produce and put the advertisement copy, an ad web server that technically delivers the ad and tracks statistics, and advertising and marketing associates who do independent advertising help the advertiser.
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