Online marketing, likewise called Internet advertising, utilizes the Internet to deliver promotional advertising messages to customers. It consists of email advertising and marketing, online search engine advertising and marketing, social media advertising and marketing, many kinds of display advertising (including web banner marketing), and mobile advertising. Like other marketing media, on-line marketing often includes both a publisher, who incorporates ads into its on-line material, and a marketer, which provides the promotions to be presented on the author's material. Various other potential individuals consist of marketing agencies which assist produce and put the ad duplicate, an ad web server that highly supplies the advertisement and tracks statistics, and advertising associates that do independent advertising work for the advertiser.
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