Online advertising and marketing, also called Internet advertising, uses the Internet to supply promotional marketing messages to consumers. It consists of email marketing, online search engine advertising, social media sites advertising, several types of show advertising (including web banner advertising and marketing), and mobile marketing. Like various other advertising and marketing media, on-line advertising and marketing regularly entails both an author, which incorporates promotions into its online content, and a marketer, who provides the promotions to be presented on the author's content. Various other potential individuals include advertising and marketing agencies who help produce and put the advertisement duplicate, an advertisement web server which technically provides the advertisement and tracks data, and advertising associates that do independent promotional help the advertiser.
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