Online marketing, also called Internet advertising, utilizes the Web to provide promotional marketing messages to customers. It consists of email marketing, search engine advertising, social media advertising and marketing, numerous kinds of display advertising (consisting of internet banner advertising), and mobile marketing. Like various other marketing media, on-line advertising and marketing regularly involves both an author, who integrates ads into its on the internet material, and also a marketer, that supplies the advertisements to be presented on the publisher's material. Various other potential participants include advertising companies that help produce as well as position the ad duplicate, an ad server which technically supplies the advertisement and tracks stats, and advertising and marketing affiliates which do independent marketing help the advertiser.
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