Online advertising, also called Internet marketing, makes use of the Web to provide promotional advertising messages to customers. It consists of email advertising, online search engine advertising, social networks advertising, several types of display marketing (including web banner advertising and marketing), and also mobile advertising and marketing. Like various other marketing media, online marketing frequently includes both an author, that incorporates ads into its on-line content, and also an advertiser, which gives the advertising campaigns to be shown on the publisher's content. Various other potential participants consist of advertising companies who assist produce and place the ad duplicate, an ad web server which highly provides the ad as well as tracks data, and advertising and marketing members which do independent advertising work for the marketer.
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