Online advertising and marketing, likewise called Net advertising and marketing, makes use of the Web to provide promotional marketing messages to consumers. It includes e-mail advertising, online search engine advertising and marketing, social networks marketing, many kinds of screen advertising (including internet banner advertising), and mobile advertising. Like various other advertising media, on the internet advertising regularly includes both a publisher, who integrates advertisements into its online web content, and an advertiser, that provides the advertising campaigns to be shown on the author's material. Other capacity individuals include advertising and marketing companies who aid create and position the ad copy, an advertisement server that highly delivers the advertisement and tracks data, and advertising affiliates who do independent marketing work for the marketer.
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