Online advertising and marketing, also called Web marketing, uses the Net to supply advertising advertising messages to customers. It includes e-mail advertising, search engine marketing, social media marketing, many kinds of display advertising (consisting of web banner advertising), and mobile advertising and marketing. Like various other advertising and marketing media, online advertising often includes both a publisher, which integrates promotions into its on-line web content, and an advertiser, which offers the advertisements to be presented on the publisher's web content. Other capacity individuals include advertising and marketing companies who help generate and put the ad duplicate, an ad server who technically provides the advertisement and tracks data, and advertising members that do independent promotional help the marketer.
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