Online advertising and marketing, also called Net marketing, utilizes the Net to deliver promotional advertising and marketing messages to customers. It includes email marketing, search engine marketing, social media advertising and marketing, several types of screen marketing (including internet banner advertising and marketing), and mobile advertising. Like other advertising and marketing media, online advertising and marketing regularly entails both an author, who incorporates ads into its on the internet material, and an advertiser, which supplies the advertisements to be displayed on the author's material. Other potential individuals consist of advertising firms that assist create and place the advertisement copy, an ad server who technologically delivers the advertisement and tracks stats, and marketing associates which do independent promotional work for the advertiser.
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