Online advertising and marketing, additionally called Web advertising, utilizes the Web to supply promotional marketing messages to consumers. It includes email advertising, online search engine marketing, social networks marketing, numerous sorts of display advertising (including internet banner marketing), as well as mobile advertising. Like other advertising and marketing media, on the internet advertising and marketing frequently involves both an author, which integrates advertisements into its online content, and an advertiser, which gives the ads to be displayed on the publisher's content. Various other possibility individuals consist of advertising agencies which aid produce and position the advertisement copy, an ad server who technologically delivers the ad and also tracks statistics, and advertising and marketing associates that do independent marketing work for the marketer.
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