Online marketing, also called Internet advertising, makes use of the Web to provide promotional advertising messages to customers. It includes email marketing, online search engine advertising and marketing, social media sites marketing, several sorts of screen advertising and marketing (including web banner advertising), and mobile advertising and marketing. Like other advertising and marketing media, on-line advertising often includes both an author, which incorporates promotions into its on the internet content, and a marketer, that gives the promotions to be presented on the author's material. Other possibility individuals consist of advertising and marketing agencies that assist produce and place the advertisement copy, an ad web server who technically delivers the advertisement and tracks statistics, and advertising and marketing associates that do independent promotional help the marketer.
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