Online marketing, also called Internet advertising, makes use of the Net to provide promotional marketing messages to consumers. It consists of e-mail advertising, search engine marketing, social networks marketing, many sorts of screen advertising (consisting of web banner advertising), and mobile advertising and marketing. Like various other advertising and marketing media, on-line marketing often entails both an author, which integrates ads into its on-line material, and a marketer, which gives the advertisements to be shown on the author's material. Various other capacity individuals consist of advertising and marketing firms that aid produce and put the ad copy, an ad web server that highly provides the ad and tracks data, and advertising affiliates which do independent advertising work for the marketer.
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