Online advertising and marketing, additionally called Web marketing, uses the Web to deliver advertising marketing messages to consumers. It includes e-mail marketing, online search engine marketing, social media marketing, many types of screen marketing (consisting of internet banner marketing), and mobile advertising. Like other marketing media, on-line marketing frequently involves both a publisher, which integrates advertising campaigns into its online material, and a marketer, which provides the ads to be displayed on the author's material. Other possibility individuals include advertising and marketing agencies which help create and put the advertisement duplicate, an advertisement server that technically provides the advertisement and tracks stats, and marketing affiliates that do independent marketing help the advertiser.
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