Online advertising, additionally called Net advertising, utilizes the Internet to supply promotional marketing messages to consumers. It consists of e-mail advertising, search engine marketing, social networks advertising and marketing, several types of display advertising (including web banner advertising and marketing), and mobile marketing. Like other advertising and marketing media, on-line marketing regularly involves both an author, which incorporates advertising campaigns into its online material, and a marketer, that gives the advertising campaigns to be shown on the author's content. Other capacity individuals include marketing agencies that assist produce and put the ad duplicate, an advertisement server that technically supplies the advertisement and tracks statistics, and advertising and marketing members who do independent advertising help the advertiser.
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