Online advertising, also called Internet advertising and marketing, uses the Web to supply promotional advertising and marketing messages to customers. It consists of e-mail advertising, online search engine advertising and marketing, social networking sites advertising and marketing, many kinds of screen advertising (consisting of internet banner advertising and marketing), and mobile marketing. Like other advertising and marketing media, online advertising frequently includes both a publisher, who incorporates advertisements into its on the internet content, and an advertiser, which gives the ads to be displayed on the author's material. Various other capacity individuals consist of marketing agencies that assist generate and place the advertisement duplicate, an advertisement server which technologically delivers the ad and tracks stats, and marketing members that do independent advertising work for the marketer.
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