Online marketing, also called Web marketing, uses the Internet to supply promotional marketing messages to customers. It consists of email marketing, search engine advertising, social networking sites marketing, many kinds of screen advertising (consisting of web banner marketing), and mobile marketing. Like other advertising media, on the internet advertising frequently includes both an author, who integrates advertisements into its online content, and a marketer, that offers the ads to be shown on the publisher's material. Various other potential participants consist of advertising agencies who help create and put the advertisement copy, an advertisement web server who highly supplies the advertisement and tracks statistics, and advertising members that do independent marketing help the advertiser.
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