Online advertising and marketing, also called Net marketing, utilizes the Net to supply promotional marketing messages to visitors. It includes e-mail advertising and marketing, search engine advertising, social networking sites advertising, numerous kinds of screen advertising and marketing (consisting of internet banner marketing), and mobile marketing. Like various other advertising media, online marketing frequently involves both a publisher, which incorporates promotions into its on-line material, and a marketer, who offers the advertisements to be presented on the publisher's material. Other potential individuals consist of advertising and marketing firms that assist produce and position the advertisement copy, an ad web server that technologically supplies the advertisement and tracks stats, and advertising and marketing associates who do independent advertising work for the marketer.
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