Online advertising, likewise called Web marketing, utilizes the Internet to supply advertising marketing messages to customers. It includes e-mail marketing, online search engine advertising, social networking sites marketing, several sorts of screen advertising (consisting of web banner marketing), and mobile advertising. Like other advertising and marketing media, on the internet advertising often entails both a publisher, who integrates promotions into its on-line content, and an advertiser, that supplies the ads to be shown on the author's material. Other potential individuals include advertising and marketing companies which help create and position the advertisement copy, an advertisement web server that highly delivers the ad and tracks statistics, and marketing associates that do independent promotional help the marketer.
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