Online advertising and marketing, also called Web marketing, makes use of the Web to deliver advertising advertising messages to customers. It consists of email advertising, search engine advertising, social media sites advertising and marketing, numerous sorts of display marketing (including internet banner advertising and marketing), and mobile advertising and marketing. Like other advertising and marketing media, online advertising and marketing frequently entails both an author, who integrates advertisements into its online material, and an advertiser, which offers the advertising campaigns to be shown on the author's content. Various other potential participants consist of marketing firms that help create and place the ad duplicate, an advertisement web server which technically supplies the advertisement and tracks data, and advertising and marketing affiliates who do independent promotional help the advertiser.
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