Online advertising and marketing, likewise called Web advertising, makes use of the Net to provide promotional advertising messages to consumers. It includes email advertising, online search engine advertising, social networking sites advertising and marketing, several types of screen advertising (including internet banner advertising), and mobile marketing. Like various other marketing media, online advertising and marketing frequently includes both an author, which incorporates advertising campaigns into its on the internet material, and an advertiser, which offers the promotions to be displayed on the author's content. Other capacity individuals consist of advertising agencies that help produce and place the advertisement copy, an advertisement server that technically provides the advertisement and tracks statistics, and advertising associates who do independent advertising work for the advertiser.
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