Online advertising and marketing, also called Internet advertising, utilizes the Net to supply advertising advertising messages to consumers. It includes e-mail marketing, online search engine advertising and marketing, social networking sites marketing, lots of sorts of screen advertising (consisting of internet banner advertising), and mobile advertising and marketing. Like other advertising and marketing media, on-line marketing frequently involves both a publisher, who integrates ads into its on-line content, and a marketer, who provides the advertisements to be shown on the author's content. Other capacity participants include advertising firms which assist produce and put the advertisement copy, an advertisement server who technologically provides the ad and tracks statistics, and advertising and marketing members that do independent marketing work for the marketer.
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