Online advertising, additionally called Web marketing, utilizes the Net to provide promotional advertising and marketing messages to consumers. It consists of email advertising, online search engine advertising and marketing, social media sites advertising, numerous kinds of display advertising (consisting of internet banner advertising), and mobile marketing. Like other advertising media, online marketing frequently entails both ears a publisher, who integrates ads into its on-line site, and a marketer, which provides the advertisements to be presented on the author's site. Various other potential participants include advertising and marketing companies who assist generate and place the ad duplicate, an advertisement server who highly supplies the advertisement and tracks data, and advertising affiliates that do independent promotional work for the marketer.
Online marketing services revenues grew 97.2% year-over-year and 9.3% quarter-over-quarter to RMB232.2 million (US$37.4 million) from RMB117.8 ......Cheetah Mobile Inc. Reports First Quarter 2014 Unaudited Financial Results
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