Online advertising, likewise called Web advertising, uses the Internet to provide advertising marketing messages to consumers. It includes email advertising and marketing, online search engine advertising, social media sites advertising and marketing, many kinds of display advertising (including internet banner advertising and marketing), and mobile advertising. Like other advertising media, on-line advertising and marketing frequently involves both a publisher, that incorporates advertisements into its on the internet material, and a marketer, who provides the advertising campaigns to be shown on the publisher's material. Other capacity individuals consist of marketing agencies who aid produce and position the advertisement duplicate, an ad server who highly delivers the ad and tracks data, and marketing affiliates who do independent promotional work for the marketer.
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