Online marketing, likewise called Net marketing, uses the Net to supply promotional advertising messages to consumers. It includes e-mail advertising, online search engine marketing, social media sites marketing, many kinds of show advertising and marketing (including web banner marketing), and mobile advertising. Like other marketing media, on-line advertising and marketing frequently involves both a publisher, that incorporates advertising campaigns into its on-line material, and a marketer, who provides the advertisements to be shown on the author's material. Other potential participants consist of advertising firms that help generate and put the advertisement copy, an advertisement server who technologically delivers the ad and tracks data, and advertising and marketing affiliates that do independent marketing help the advertiser.
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