Online marketing, also called Web advertising, installs the Internet to deliver promotional marketing messages to consumers. It includes email advertising, online search engine advertising and marketing, social networks marketing, numerous sorts of display screen advertising (including internet banner advertising), and also mobile marketing. Like other advertising and marketing media, on-line advertising and marketing frequently involves both an author, that integrates advertising campaigns directly into its on the internet material, as well as a marketer, who gives the advertisements to be displayed on the author's content. Other potential participants consist of marketing companies that assist generate and position the advertisement duplicate, an advertisement web server who technically provides the ad and tracks statistics, as well as advertising affiliates that do independent promotional work for the marketer.
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