Online advertising, also called Web advertising and marketing, utilizes the Web to supply advertising advertising messages to customers. It includes e-mail advertising, search engine advertising and marketing, social media sites advertising, several kinds of screen advertising and marketing (including internet banner marketing), and also mobile marketing. Like various other marketing media, on-line marketing regularly involves both an author, who incorporates advertisements into its on the internet material, as well as an advertiser, who gives the promotions to be presented on the publisher's material. Various other possibility participants consist of advertising companies which help create and also position the advertisement duplicate, an ad server that technically delivers the advertisement and tracks stats, and advertising and marketing associates that do independent advertising work for the advertiser.
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