Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
MOUNTAIN VIEW -- Peter Daboll believes video is the future of online ... Daboll is CEO of Ace Metrix, a Mountain View firm that uses online software and .... He is fascinated with what he calls "the math of marketing," or "how do you ......Q&A: Peter Daboll, CEO of Ace Metrix, on better online ads
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