Online advertising, also called Web advertising and marketing, utilizes the Web to supply advertising advertising and marketing messages to customers. It includes e-mail advertising and marketing, search engine advertising and marketing, social networks marketing, numerous types of display screen advertising (consisting of internet banner advertising), and mobile marketing. Like various other marketing media, online advertising and marketing often includes both an author, which integrates promotions into its online content, and an advertiser, which provides the advertising campaigns to be shown on the author's material. Various other possibility participants include marketing companies which help produce and position the ad duplicate, an advertisement web server who technically supplies the advertisement as well as tracks stats, and advertising members who do independent advertising help the advertiser.
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