Online marketing, likewise called Internet marketing, uses the Internet to deliver promotional advertising and marketing messages to customers. It includes e-mail advertising and marketing, search engine marketing, social networks marketing, numerous kinds of display advertising (including internet banner marketing), and mobile marketing. Like other advertising and marketing media, online advertising and marketing frequently entails both an author, that integrates advertising campaigns into its on-line content, as well as a marketer, who offers the advertisements to be displayed on the author's content. Various other capacity individuals include marketing companies who assist generate and also position the ad copy, an ad server who technologically supplies the advertisement and also tracks data, and also advertising and marketing members which do independent advertising work for the advertiser.
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