Online advertising, also called Net advertising, utilizes the Net to supply promotional advertising messages to consumers. It consists of e-mail advertising and marketing, search engine advertising, social networks advertising, several kinds of display advertising (including internet banner advertising and marketing), and also mobile advertising and marketing. Like various other advertising and marketing media, on-line marketing frequently entails both an author, who integrates ads into its on-line material, as well as an advertiser, who offers the advertising campaigns to be displayed on the publisher's content. Various other potential participants include marketing companies which help generate and also place the advertisement copy, an ad server that technologically supplies the ad and tracks data, and advertising members that do independent marketing work for the advertiser.
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