Online advertising, additionally called Web advertising and marketing, makes use of the Net to supply promotional marketing messages to customers. It consists of email advertising and marketing, search engine marketing, social networks advertising and marketing, numerous types of screen advertising and marketing (including web banner advertising), and mobile advertising and marketing. Like other advertising media, online marketing often involves both an author, which integrates ads right into its on-line material, as well as a marketer, that gives the ads to be shown on the publisher's content. Other capacity participants include advertising agencies that assist produce and also position the ad copy, an advertisement web server which technologically supplies the advertisement and also tracks stats, as well as advertising affiliates that do independent marketing work for the marketer.
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