Online advertising, likewise called Net advertising and marketing, uses the Internet to provide promotional advertising messages to customers. It consists of email advertising and marketing, search engine advertising and marketing, social media marketing, numerous types of display advertising and marketing (including web banner advertising), as well as mobile marketing. Like various other advertising and marketing media, online advertising and marketing often involves both an author, that integrates promotions into its on the internet content, and a marketer, who supplies the ads to be displayed on the author's content. Other possibility participants include advertising agencies which help produce as well as position the ad duplicate, an advertisement web server who technologically provides the advertisement and also tracks statistics, and advertising and marketing affiliates who do independent promotional help the advertiser.
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