Online advertising, also called Web advertising and marketing, utilizes the Net to deliver promotional advertising and marketing messages to customers. It consists of e-mail marketing, online search engine advertising and marketing, social media sites advertising and marketing, many kinds of display advertising and marketing (including internet banner marketing), and also mobile advertising and marketing. Like other advertising media, online marketing frequently involves both an author, which incorporates advertisements right into its online content, and also a marketer, who offers the advertisements to be presented on the publisher's material. Various other potential participants consist of advertising and marketing firms which assist generate as well as position the ad duplicate, an ad web server which highly provides the advertisement and tracks statistics, as well as marketing associates which do independent advertising help the advertiser.
Apple Inc is planning to hire Gap Inc executive, Marcela Aguilar, as director-global marketing communications, website Ad Age reported on ......Apple hires senior Gap marketing exec
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