Online advertising, also called Internet advertising, makes use of the Internet to deliver promotional advertising and marketing messages to consumers. It consists of e-mail advertising and marketing, online search engine marketing, social media sites advertising and marketing, numerous types of display advertising (consisting of web banner marketing), as well as mobile advertising and marketing. Like various other advertising media, on-line marketing regularly involves both an author, which integrates promotions into its on the internet content, as well as a marketer, who supplies the promotions to be presented on the author's material. Various other potential individuals consist of marketing agencies which help generate as well as place the ad duplicate, an advertisement web server which technically supplies the ad and tracks data, and also advertising associates that do independent promotional work for the advertiser.
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