Online advertising, additionally called Web marketing, uses the Web to render promotional advertising and marketing messages to consumers. It includes email marketing, online search engine marketing, social networks advertising, numerous types of display screen advertising (including web banner advertising), and mobile marketing. Like many others marketing media, on-line marketing often entails both a publisher, which integrates ads into its on-line material, and a marketer, which offers the advertising campaigns to be shown on the author's content. Many others possible individuals include advertising agencies which help generate and position the ad copy, an ad web server which technically supplies the ad as well as tracks statistics, and marketing associates who do independent promotional help the marketer.
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