Online advertising, also called Net advertising, uses the Internet to supply promotional advertising and marketing messages to customers. It consists of email advertising, search engine advertising, social media sites marketing, several types of screen advertising (including web banner advertising), and mobile marketing. Like other marketing media, on-line marketing often entails both an author, that integrates advertisements into its online material, and a marketer, that supplies the ads to be shown on the publisher's content. Various other potential participants consist of advertising firms who assist create and also position the ad copy, an ad server who technologically provides the ad and tracks data, and advertising and marketing affiliates which do independent promotional help the advertiser.
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