Online marketing, additionally called Net advertising, uses the Net to supply advertising advertising messages to customers. It includes email advertising and marketing, search engine advertising, social media advertising and marketing, several types of screen marketing (consisting of web banner marketing), and also mobile advertising. Like other advertising media, on-line advertising often includes both a publisher, that incorporates advertisements right into its on the internet material, as well as an advertiser, which provides the advertisements to be presented on the author's content. Various other possible participants consist of advertising firms which assist produce and position the advertisement duplicate, an ad server that technologically renders the ad and tracks statistics, and also advertising affiliates which do independent promotional work for the marketer.
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