On-line advertising, additionally called Net advertising and marketing, makes use of the Web to render advertising marketing notifications to consumers. It consists of e-mail advertising, search engine marketing, social media marketing, several kinds of display advertising and marketing (including internet banner marketing), and also mobile advertising. Like various other advertising and marketing media, on-line advertising and marketing frequently entails both an author, which incorporates advertising campaigns into its on the internet content, and a marketer, which gives the advertisements to be displayed on the publisher's content. Other potential individuals include advertising and marketing firms who help generate and place the advertisement copy, an advertisement web server which technically renders the ad and tracks statistics, as well as marketing affiliates that do independent marketing work for the advertiser.
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