Online advertising and marketing, likewise called Web advertising, makes use of the Internet to deliver advertising advertising messages to consumers. It includes e-mail advertising and marketing, online search engine advertising and marketing, social media advertising, numerous kinds of display advertising and marketing (including internet banner marketing), as well as mobile advertising and marketing. Like other marketing media, online advertising often involves both an author, who integrates ads into its on the internet content, as well as a marketer, who gives the promotions to be displayed on the author's material. Various other potential participants include advertising agencies who aid generate as well as place the ad duplicate, an ad server who highly delivers the advertisement and tracks stats, and marketing associates which do independent advertising work for the marketer.
Launched in November 2007, Alimama (www.alimama.com) i...Alibaba ramps up online content marketing unit
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