Online advertising and marketing, additionally called Internet marketing, uses the Net to render promotional marketing messages to customers. It includes email advertising and marketing, online search engine advertising, social networks advertising and marketing, lots of kinds of screen advertising (consisting of internet banner advertising and marketing), and also mobile advertising and marketing. Like various other advertising media, on the internet marketing frequently includes both a publisher, that integrates promotions into its on-line material, and also an advertiser, who offers the ads to be presented on the author's material. Various other prospective participants consist of advertising and marketing companies who aid create as well as place the advertisement duplicate, an advertisement server who technologically provides the ad as well as tracks stats, and marketing affiliates which do independent advertising work for the advertiser.
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