Online advertising, likewise called Web advertising and marketing, utilizes the Internet to render promotional advertising messages to customers. It consists of email advertising, online search engine advertising, social networks advertising and marketing, lots of sorts of monitor advertising and marketing (including web banner advertising and marketing), and also mobile advertising and marketing. Like other advertising and marketing media, on the internet advertising and marketing regularly entails both a publisher, that incorporates advertising campaigns into its online content, as well as a marketer, who provides the ads to be presented on the author's material. Various other potential participants include advertising firms that aid generate and place the advertisement duplicate, an advertisement server that technically supplies the ad and tracks statistics, and also marketing affiliates that do independent marketing work for the marketer.
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