On-line advertising, additionally called Net advertising, uses the Web to render promotional marketing messages to customers. It includes e-mail advertising and marketing, online search engine advertising and marketing, social networks marketing, numerous sorts of monitor advertising (including internet banner advertising and marketing), and also mobile advertising and marketing. Like other marketing media, online advertising often entails both a publisher, which integrates promotions into its on the internet material, as well as a marketer, that offers the advertising campaigns to be shown on the publisher's content. Various other prospective individuals include marketing companies which assist create as well as position the ad duplicate, an ad server which technologically supplies the advertisement as well as tracks statistics, and marketing members who do independent advertising work for the advertiser.
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